What’s Next - Trend Report

Based on an analysis of 12 months worth of data, the What's Next reports reveal insights into different verticals, case studies that identify ways of unlocking success as well as tips & articles to inspire 2022 planning on TikTok. The visual implements 2021’s key visual and upgrades into a new level to try to drive business and help understanding. 2022 version rose into a new level and included different approach like html 5; Landing pages; printed magazines.

基于对12个月数据的分析，《What’s Next》报告揭示了对不同垂直行业的深入见解、研究了成功案例的方式方法 以及分享了一系列可以获取灵感的文章，来帮助广告客户更好的规划2022年与TikTok的合作。视觉形象延续了上一年的主视觉，并在此基础上升级到一个新的水平，加入H5、落地页、实体杂志的尝试和互动形式，试图推动业务发展并帮助用户更好的理解数据背后的洞察。

Execution: Website / Editorial / Illustrations / H5 / Digital&Printed Brochure
Role: Creative Director / Designer
Agency: 特赞
Company: TikTok For Business
Featured in: ADWEEK / Social Posts