Trend Visual Exploration

Global brand strategy built the foundation of what trends look like at TikTok by defining, forecasting, tracking the full spectrum of trends on TikTok. The rationale for doing so is to build on a growing interest from brands to understand trends on TikTok and how to leverage and be apart of them. With the purpose in mind, an overall look and feel is developed, a number of different assets related to trends are created across different channels (i.e. Website, social etc.) The visual uses a set of hand drawn lines which adds a bit of human touch and uses different colors and lines to distinguish different kinds trends.

全球品牌战略通过定义、预测、 跟踪TikTok上的所有趋势，为TikTok中的趋势定义奠定了基础。 这样做是希望在对趋势日益增长的兴趣之上，品牌方可以了解TikTok趋势以及理解如何利用和区分这些趋势来为自己的品牌助力。结合以上目的，我们开发了一套与趋势相关的视觉语言，也创建了多渠道（即网站、社交等）的视觉文件与规范。最终方案使用了一组手绘线条来增加一些活泼和人情味，并使用不同的颜色和线条来区分不同的趋势种类。

Execution: Look & Feel / Infographic / Illustrations / Presentation
Role: Creative Director / Designer
Company: TikTok For Business